Sock It to Cancer with Urban Air
This September, join Urban Air in making a difference during Childhood Cancer Awareness Month. Together with the Unleashed Brands Foundation, we’re uniting families across the country to support kids and families impacted by childhood cancer.
From September 1–30, $0.25 from every pair of limited-edition Urban Air socks sold will be donated to The Leukemia & Lymphoma Society (now Blood Cancer United). Together, we’re fueling research, advancing treatments, and supporting families so kids facing blood cancer can have more moments, more milestones, and more dreams fulfilled.
Why It Matters
- 40% of pediatric cancers are blood cancers
- Only 5% of cancer drugs have ever been approved for children
- Kids battling cancer need better treatments, more hope, and stronger support
When you buy socks, you’re not just joining the fun. You’re joining the fight.
How to Get Involved
Purchase Limited-Edition Socks
Available at Urban Air Adventure Parks from September 1–30.
Show Your Support
Wear your socks proudly and share your story with #SockItToCancer to spread awareness.
Make an Impact
Every purchase helps fund The Leukemia & Lymphoma Society’s Dare to Dream Project, advancing research and providing direct support for patients and families.
Did You Know?
Kids battling cancer in hospitals often use sticky bottomed socks to keep them from slipping on hospital floors.
Together, We Can Sock It to Cancer
Urban Air is more than a place for fun. It’s a place where community and compassion come alive. Join us this September and help make every bounce count. Learn more about the Unleashed Brands Foundation.
Vivian’s Story
When Vivian was just four months old, what her parents thought was a minor cold turned out to be leukemia (ALL). Too young to remember those hardest days, she became one of the youngest children to receive CAR T-cell therapy—a then-newer, not-yet-widely-approved treatment funded through Blood Cancer United research. That treatment is why Vivian is thriving today, celebrating her 7th birthday, back at school, and living a normal, joyful life.
Described as the sweetest, bravest, most energetic girl you’ll ever meet, she climbed every flight of stairs at the Big Climb alongside her family and beamed with pride at the finish.
George’s Story
When 9-year-old George Morford of Fort Worth was diagnosed with a rare form of leukemia, he refused to let it slow him down. During his five-and-a-half-month hospital stay, he walked laps around the treatment floor every single day—even at his sickest, leaning against the wall to keep moving—and set the record for most miles completed by a patient.
Now healthy, George is channeling that same drive into helping others, walking to raise thousands of dollars and inspiring kids still in the fight, with one dare for the next patient: try to beat his record.
