Urban Air Adventure Park is thrilled to announce the new Chief Marketing Officer, Jessica Correa.
For almost 4 years Jesscia led the Planet Fitness Franchise as the Senior Vice President of Marketing. At Planet Fitness Jessica successfully redesigned the processes to enhance brand reputation and awareness, accelerate year-over-year revenue growth and positioned the company for an IPO.
Jessica managed a $40M+ US marketing budget and $150M+ marketing budget for 1,500 locations worldwide.
Jessica brings a wealth of experience in Consumer Insights, Brand Management, Content and Creative Development, Integrated Media, Communications, PR, Corporate Social Responsibility and collaborative local marketing initiatives with the Franchisee network.
Prior to joining Planet Fitness Jessica served in other roles such as Director of Brand Innovation and Alliance Marketing at Royal Caribbean Cruises.